The New Golf – big news marketed with textiles

The weekend of 17-18 November,  Swedes got the chance to finally test drive the new Golf MK7 which has been hailed in the motoring press for a number of innovations, which among other things makes it 100 kilograms lighter and 23% more fuel efficient than its predecessor, which came out in 2008.

One in four Swedish cars is a Golf
In 2012 the Golf  wasSweden's fourth most registered. And since 1974, when the first Golf rolled off the production line 29 million cars have been manufactured. In other words, Volkswagen Golf, a market icon, now gladly chooses to advertisewith large format textile prints.

Screen printing gives depth and contrast
Back in 2008, Volkswagen began using Faber Flags suspension systems for large format banners which allows for quick, easy and economical signage. Volkswagen uses the Faber system efficiently, and in combination with a good marketing strategy and planning they can choose screen printed banners. The price is very affordable and allows Volkswagen to change the image often. With screen printing you get 100% through print with great printing depth, and accurate color reproduction in accordance with Volkswagen's graphical manual.

Textile is user friendly
Out in showrooms large format textile prints provide the end user with a smooth and user-friendly solution. The handling of these large prints is very simple. And each banner can be sent with ordinary parcel post. Staff in the showroom itself can easily hang and take down the banners. In addition, the product is durable and looks stylish and modern, even if it is folded and packed.

Concern for the environment
Volkswagen aims to provide the market with modern environmental choices when it comes to cars. Within a few years this will include the launch of a gas and an electric version of the Golf. The environmental aspect is also something that Faber Flags is constantly working on with regards to selection of materials, printing technologies and transport methods.Faber products are printed on 100% polyester, which does not contain heavy metals or carcinogens. The inks are water based and the weight of the products is a fraction of what the same product in a different signage materialsmight weigh. With conscious planning, it is possible to maximize transports and reduce carbon footprints.

Contact us at Faber Flags so we can tell you more about how we can help your company to be seen with the help of textile signage.